his crowning glory

Apparently this is not a joke, it is for real. I saw this commercial on TV last night.
I laughed like I haven’t laughed in a long time!!!!!!

Who thought that honouring Obama with the Nobel Peace Prize could be topped, but here we have it; he has been crowned with the highest honour, his crowing glory – A CHIA HEAD!
I can just picture Obama at his desk at the white house, with Chia head on the desk, and his aids silent in awe at this wondrous sight (or biting their lips, daring not to laugh out loud).
What I would say to the makers of this fine product – “Yes you can… but should you???”